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[Blog] Web Access Analysis

[Blog] Web Access Analysis

Delivery quality and information quality! Introducing the role that web analysts should play.

Delivery quality refers to the display speed and availability (ease of connection) of a web page. If the display speed is slow, the customer experience deteriorates, resulting in users becoming frustrated and leaving the site. Moreover, it is not necessarily the case that the web designer and the web analyst are the same person. If analyzing a website created by someone else, it is essential to check whether the site's design, page content, display speed, and availability are adequate. [Overview (Partial)] ■Quality of the website ・Delivery quality ・Information quality ■Role of the web analyst *Detailed content of the blog can be viewed through related links. For more information, please feel free to contact us.

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[Blog] Web Access Analysis Distorted by Slow Display Speed

[Blog] Web Access Analysis Distorted by Slow Display Speed

Another independent variable distorts the data! Speeding up website loading times to minimize the impact.

The importance of using tools like Google Analytics and Adobe Analytics for website access analysis is now widely recognized. Private qualifications such as web analytics certification are also well acknowledged, with over 20,000 people reportedly having taken the courses. By utilizing various metrics such as page views, time spent on the site, bounce rate, and conversion rate, improvements to website content can be made. However, is that data truly reliable? When causal relationships are perceived narrowly, data can lead people to unexpected mistakes. [Overview] ■ Experiments and Observations ■ Cautions for Web Access Analysis as Observational Data Analysis ■ Avoiding Incorrect Analysis ■ Improving Websites for Accurate Web Access Analysis *Detailed content of the blog can be viewed through related links. For more information, please feel free to contact us.

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